Introducing HERA Hair Fragrance
This blog has been a long time coming! For years, I have dreamed of creating my own hair products, and now I’m so close to launching, I can taste it . . . or actually . . . smell it. That’s right, friends — I’m about to launch my very own hair fragrance!
HERA Heavenly Hair Scent is my BABY! For nearly a year now, I’ve been working with POSH PR®, perfumers, and manufacturers to develop my signature HERA scent as well as bottles, packaging, labels, and even the glittering color of the spray! Let me be the first to tell you: developing a scent is NOT an easy process! You have to learn a whole new language of notes, fragrances, and ingredients to figure out how to communicate the changes you want to create and nail down the perfect perfume.
My all-time favorite Chanel perfume inspired HERA's heavenly hair scent. When creating this hair fragrance, I wanted something that would help women embrace their inner goddesses. Think about it: what makes you feel more sexy and empowered than spritzing on a little perfume? Whenever I put on my own perfume, I would spray a little in my hair so that with every hair toss, I was feeling beautiful and bold! The special thing about HERA is that it not only gives your hair a sweet smell, it also adds moisture and shine to your locks!
Perfecting the signature HERA scent took months of back and forth, but I’m so happy to say that it is exactly what I had in mind. Sometimes it’s hard to have such a specific idea of what you want because you have to take that idea from your brain to other people who can make it into something REAL, but it’s been so worth it. The signature heavenly scent of HERA is going to be used for far more than hair fragrance, so it had to be just right! Hint hint wink wink. ;)
Some of the notes in HERA are grapefruit — that’s the fresh, clean scent you get. Then we have some hyacinth and jasmine for a feminine, floral scent that’s just right, not overpowering! To round it out, we added a little musk and some other earthy, fresh notes. It was important to me that it have the slightest HINT of musk, but not too much!
The scent of HERA was my number one priority, but the bottle and packaging weren’t far behind! Who knew there were so many bottles and lids to choose from?! It took a million little decisions (Matte gold or gold gold? Square bottle or round? Black insert or gold insert? Gold foil or gold print?!), but when I tell you I was blown away when I saw the final prototype . . . I was speechless. I think I still am! It’s so, so beautiful, and I cannot wait to get it into your hands!
As you may have seen, HERA Heavenly Hair Scent is a stunning pale purple liquid that SHIMMERS! We added mica to make sure that your bottle is always as pretty as you are! After much debate, I chose gold lids, rectangular bottles that are ALMOST square, and a chic black insert to protect the bottle and make the shimmer really POP! Of course, the gold foil on the packaging is my favorite part. It has such a luxurious feel that will make HERA an iconic gift for the goddess in your life!
And of course, we have to talk about our goddess on the box. She is the epitome of a goddess to me. She’s wearing the gold foil crown that you saw us use in the very first HERA photoshoot, and that means so much to me. I think as women, we all have to put on our metaphorical crown every single day. We have to crown OURSELVES goddesses, right? And I think we do that with our hair. For me, my hair is what makes me feel beautiful and powerful each day. With this heavenly hair scent, I hope to give women even more reason to feel bold, fearless, and motivated to live their best lives. If you’re reading this, YOU are the goddess on the box to me!
If you follow me on Instagram, you may have seen my post about unveiling my hair fragrance at the Xo Britt Aldean event in Miami last month. I’m still pinching myself about that one, actually. I mean, Brittany Aldean is one of the first people who got to try out HERA! What a world, friends, what a world! It was so great to get her feedback as well as feedback from eleven sweet, beautiful, and talented influencers!
So, what’s next for HERA? As we finalize our hair fragrance notes and order the final pieces of packaging, we are also planning the official HERA Heavenly Hair Scent photo and video shoot! You guys . . . I don’t even know where to begin with giving hints and teasers about this shoot. Should I post a little teaser every week?! All I’m saying for now is that it involves goddesses, gowns, and rocks. Rocks and rock formations. ;)
Be sure to follow the journey with me on Instagram at @jessicamariehairco and @loveheragoddess! I think I will post a teaser every week starting a few weeks out from the shoot so you know what kind of MAGIC is coming! And of course, I’ll be shouting it from the rooftops when we’re ready to OFFICIALLY launch! You can even sign up for my email list HERE to be one of the first to know when we’re ready to go live!